A website plays a pivotal role in establishing and building your brand with your target audience. In this ever-changing, fast-paced and cut-throat online world, it is important to re-evaluate and audit your website in order to appeal to the target audience, improve your website functionality and increase your web ranking in the search engines.

What is UX Auditing and Why Does it Matter?

User Experience (UX) audits are important because they help you to evaluate the usability, accessibility and overall look of your website and mobile app. 

UX audits can help you to identify the areas of your website that are confusing to your target audience so that you can improve your website and make it easier for your visitors to navigate and find what they are looking for.

How Often Should You Audit Your Website?

For an eCommerce Website, You Should… 

An eCommerce website needs to be constantly updated to meet the demands of your target audience, so it’s recommended to conduct an audit either on a weekly or monthly basis. 

What Do You Need to Consider When Auditing an eCommerce Website?

Depending on your requirements and the nature of your website, there are key factors to consider when conducting a website audit for an eCommerce business: 

  • Number of customers; 
  • Frequency of purchase;
  • Number of sales;
  • Shopping cart abandonment rate;
  • Cost of delivery;
  • Number of orders cancelled; 

The key performance indicators (KPIs) mentioned above must be audited and analyzed regularly in order to identify any areas that require improvements or changes.

As for other types of businesses, you don’t need to audit as regularly as an eCommerce website since its requirements are less demanding. With that in mind, any showcase site representing different niches can audit quarterly or once a year. 

Why It’s Important to Make Regular Audits?

Benefit #1: Gain Data-Driven Baseline Metrics

By conducting regular audits you will be able to identify and analyze the KPIs of your website regularly. This will empower you to make the right decisions that will help you to improve your website and bridge any gaps.

Benefit #2: Ensure You are Up-to-Date with Your SEO 

Regular audits ensure that you are always up-to-date with the latest news in SEO and that you are aware of the best practices used to increase the ranking of your website on Google.

Benefit #3: Improves Your Accessibility

Regular audits are important because they help you to ensure that your website is accessible to all visitors and complies with the different accessibility standards and guidelines.

Benefit #4: Improves the User Experience

Regular audits are key because they help you to ensure that your website is meeting the needs of your target audience and that your website is easy to use and navigate for your visitors.

The Bottom Line: The Importance of a Website Audit

Waking up to a world where your site may have dropped a few positions – or even disappeared from the search results – is a real concern for businesses. The importance of conducting a website audit may not be immediately obvious, but you’ll be thankful you did if you do ever experience such a drop.

If you’re looking for a simple way to keep on top of your website, choose Febyte to help you.

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